WordPress is considered as the world's most popular blogging platform. Apart from blogs, it is also considered by many people for website development. But why, though? Well, for a couple of reasons. WordPress is free, so anyone can download it and use it for various purposes. If you want to create a business website using this platform, you can do it for free. But, you have to pay extra charges for hosting and domain registration.
Just so you know, WordPress is good to go for a free site. But it will lack a lot of cool features. If you are using it for personal uses, it's okay. But, if you are using it to promote your business, it's best to go for a premium or business plan.
According to an affordable WordPress development company in Australia, the second reason for the popularity of WordPress is its customizability. Various themes and plug-ins are available, which can be used to create a site representing your brand.
While using WordPress, you don’t have to worry about SEO (Search Engine Optimization). This platform is developed while keeping the SEO features in mind. Also, it is pretty easy to use for anyone without any special skills. You can manage it from any device, be it your personal computer, mobile devices, or tablet.
This platform is extremely secure against online security threats. Different media can be added to the platform too. You can use WordPress to create various sites. It can be:
- A blogging site
- A business site
- An eCommerce store
- A membership site
- An online course providing site
As mentioned earlier, WordPress consists of various plug-ins. These plug-ins can be used for different purposes. Let’s take a look at those plug-ins:
This adds a contact form on your website. It has a drag-and-drop editor, which you can use to create a contact form for your business. Also, it can be used to create user registration and login page.
Do you want to connect your site to Google Analytics? Try this plug-in for that purpose. This can be used to increase website traffic and engage with your customers.
You must have heard about this plug-in before. It is one of the popular plug-ins offered by WordPress. WordPress development services use it to add meta tags, site maps, and establish a connection with Google Search Console. This tool can help you to reach and connect with a lot of customers.
If you want to build a customer base, you need to focus on email marketing strategy. Using the plug-in, you can create an email list and send newsletters to these customers.
Another plug-in with which you can try to get more email subscribers is Optin Monster. You can ask your loyal website visitors to opt for an email list. It also has a drag-and-drop tool, which can be used to create the list. You can ask for help regarding this plug-in to the WordPress development agency.
As a business owner, you should give topmost priority to the security of the site. Otherwise, you can lose a lot of customers, thus decreasing your customer retention rate. No business should go through that.
This is where the Sucuri plug-in comes of use. It acts as a firewall for your site against malware attacks, spyware, and other malicious threats.
This plug-in is essential, especially if you are planning to create a pre-launch marketing campaign. It contains a “Coming Soon” page, where you can put notifications about your ready-to-launch products and services.
It can be used for maintaining the website, and you can even create an under-construction page with it. What are the benefits of using this plug-in? It acts as an automatic responder for emails and customer inquiries.
Another plus point is that it can help you increase the visibility of your site. Why? Because it is SEO optimized. The feature of social follow is also embedded in this plug-in.
A lot of companies stage giveaways for brand promotion and for engagement with more customers. Also, these giveaways can attract loyal customers to your site. If you are planning to do something like that, Raffle Press is the perfect plug-in for you.
You can also run contests using this plug-in. This tool can help you draw the attention of the customers. While using this tool, you can also track the success of the campaigns. Aside from that, you can use it to detect frauds and integrate social media platforms.
This concludes the list of popular WordPress plug-ins. It is important to note; these are a few of the popular ones. You can see a lot more on the official site of WordPress. If you want to get a stunning website, try to add these plug-ins. Follow these tips for perfect WordPress Development and get started with your site.