Are you looking for a software to develop to eCommerce websites? Then you must consider using Magento for this purpose. Magento is a robust platform that can be used to create a dynamic and responsive website. It first made its appearance in 2008 and changed the dynamics of eCommerce ever since.
The mobile version is introduced after two years, and it has become quite popular among developers. PHP works in the background of Magento, and it is developed using the Zend Framework web application. The database used for this purpose is EAV-based MYSQL. Three versions of Magento are available in the market. These are:
It includes all the basic functionalities of the platform. Experts of a Magento Development Company in Australia can help business owners learn about these features.
This software is developed to target small business owners, who are looking for their eCommerce store. It offers some incredibly cool features, in addition to the primary ones.
Some of the functionalities are mentioned below:
- Catalog indexing
- Streamlined checkout
- Paypal extensions, etc.
- Magento Enterprise Premium
Usually, this software is used by medium and large-scale companies to develop their online stores.
Now a question might come to your mind. Thousands of platforms can be used for the development of an eCommerce site. So, why is Magento considered as the best? Well, there are several reasons, which will be discussed one by one in this post.
Magento Community is free to use, which makes it a top choice among developers. It can be easily downloaded and installed by anyone, without paying any license fees. A developer can add different features from the Magento Marketplace to suit the requirements of their clients.
Specially Designed For These Websites
Magento, a CMS (Content Management System) comes with modules that are must for an eCommerce site:
- User dashboard
- Product upload
- Checkout and invoice
- Product catalog
- Payment options
- Sales and offers
This site can run on different hosting servers like Windows, Linux, and Ubuntu. It does not come with any specifications too.
Magento can help store owners gain a lot of organic traffic, as this platform is developed, keeping SEO in mind. According to research, a Magento-based site is more likely to come up in search engine result pages of Google, Bing, Yahoo, etc.
Why? Because metadata for various product categories is added to the site. It also includes site maps and offers unlimited control over URLs to the developers.
Excellent User Experience For Visitors
Visitors can zoom on the product images, to check the specifications while browsing through products. Customers can examine product reviews to learn about it. Apart from that, they can learn if a specific product is available or not.
And all of these can be done without facing any navigability issues. The option of filter search is added too. Using this tool, people can search for products by filtering them based on specific terms. That’s right, Magento can be used to create a stunning, easy-to-use and navigate eCommerce website.
If your website takes more than 3 seconds to load, you will lose nearly 80% of visitors. But this will not be the case if you choose Magento Development Services.
To improve your site’s performance, techniques like Varnish is used by the developers. It can reduce the risk of errors and generate results within a specific time.
Do you want to know a fun fact? Magento offers the option of customizability to the developers. New modules can be added and modified using the Zend framework. If you want to run multiple stores, you can try using this platform.
Similarly, some modules can be deleted, too, using the same platform. Integrating different plugins, extensions, or other APIs is incredibly easy for store owners. This software allows store managers to maintain the site without any problems.
Security is one of the major concerns when it comes to eCommerce websites. But Magento offers unparalleled security to both customers and developers. Data encryption can prevent loss of data, and also it can protect the site from hacks and intrusion.
Easy to Measure Site Performance
As a store owner, you need to measure how the site is doing. This can be done with the help of Magento. The software includes analytics and reporting features, which can be used to measure the performance of the site as well as traffic.
Cost-effective and Time-saving
Nearly all of the modules are integrated within the library of Magento. Therefore, store owners don't have to buy any additional extensions and integrations from any other places. In this way, you can save a lot of money using this platform. Apart from that, it can save a lot of time too.
Last but not the least, Magento can be used to meet all the requirements of every customer. So, these are the reasons why developers use this software. If you want to have an eCommerce website for your business, contact a Magento Development Agency as soon as possible.