Multilingual ecommerce websites are doing quite well in today’s scenario. Creating one with wordpress is extremely easy; just ask any ecommerce developer.
If you see popular eCommerce stores, you will see that they are available in multiple languages (Spanish, French, etc.). Why does any seller prefer to have such a website? Well, there are several benefits of doing so.
Benefit 1: Better SEO (Search Engine Optimization)
A website may face stiff competition in one language, but it can do well in another. Hence, the point of a multilingual website. In eCommerce, this translates into a different thing. A multilingual eCommerce website can reach people situated all across the world and increase the purchase of products.
A business can gain their trust, and interact with them, thus encouraging them to engage with the website. This will increase its online visibility, thus drawing in more customers. All this can be summed up in three words, improved SEO rankings.
Benefit 2: Better sales
A multilingual eCommerce website will have a positive UX (User Experience). This means more people will draw in towards the website, resulting in better sales and increased profits. By doing this, you will gain a competitive edge over others in the market, which is something every business strives for. A business can expand its horizon, create new customers, and retain old ones.
How can you create this eCommerce website?
You will have to follow the steps mentioned below. The experts of a WordPress development company in Australia can help you with that too. With that out of the way, let’s begin.
1. Choose the right development framework
You will find plenty of eCommerce development frameworks in the market. Some of them are specifically dedicated to eCommerce solutions (Shopify, Magento, etc.).Some of them are CMS (Content Management System)-based, such as WordPress. This platform offers functionalities that can meet a seller's all eCommerce requirements, i.e.,it's a versatile project. However, it would help if you ask experts for assistance in this regard.
2. Set up the framework
After selecting the CMS, you need to set it up, so you need to choose a hosting platform. It's up to these experts to decide which one will be the best for your eCommerce site. Then a business needs to register for a domain name and then install the CMS system.
3. Select the right eCommerce extensions and plugins
WooCommerce, the eCommerce section of WordPress,offers a lot of extensions and plugins. Here, you will get ecommerce solutions Australia with all the essential characteristics.
4. Set up WooCommerce settings
Experts say that installation of WooCommerce is extremely easy, and it will take a few moments to activate it. The settings guide will help people to set up the platform and add features.For example, a seller can decide which payment gateway will be the best for his shop.
5. Add products
An eCommerce seller needs to add the products they want to sell to their target audience. To do that, the person should go to the Products section in the dashboard and add new products from there. But, that’s not it; the seller need to add the following details:
- Product name and details
- Shipping-related details (especially for international customers)
- Images, etc.
This is perhaps the most important part of a multilingual website. You need to translate the content from the original language (say English) to another language. For this, you would need a translating tool. WooCommerce offers a powerful extension that can make the process much simpler.
One such tool is TranslatePress that allows people to translate the content from the front-end panel. After getting this tool, you need to start using it. For that, you need to go to the Settings section and choose the language (you can select multiple ones if you want), and you are all set.
You can also choose to use WPML (a paid one), as it comes with various options. For example, it supports more than 40 languages and allows people to change the blogs' content as well. It can be integrated with WooCommerce, and work across any themes and labels.
If you want to use a cloud-based solution, GTranslate would be your answer. It is incredibly SEO-friendly and offers support for Google Analytics. All these are excellent options. However, you need to choose the right one after considering your requirements and demands. You can try their trial versions before making the final decision.
Aside from these, it does not hurt if one applies multilingual SEO principles to get more profits and sales. In short,multilingual eCommerce is key if you want to gain a foothold in the highly competitive eCommerce market.
And WordPress offers tremendous support in this section for both simple and complicated websites. If you want to have one, ask the WordPress development team to get started.