Magento is an eCommerce website development platform, and it is good for online businesses. It is user-friendly. Magento has many features like user account, complete site management, order management, etc.
A particular class of software designed for eCommerce is shopping cart software. The main reason behind preferring an online shopping cart is to enable users to accept payments, track orders, guide checkouts, manage the catalog and calculate products and shipping costs. Moreover, well-designed customer data is mobile friendly as well as it is capable of storing customer data.
Magento is an open-source software, so you are free to use it, and also you can edit as per your business requirements. This eCommerce software can obtain numerous customization options like plugins and extensions from either third-party developers or massive magento developers. It is capable of driving maximum user engagement, generating more sales, and increase conversion rates. The main selling point of this eCommerce development platform is its features that include everything from marketing to SEO and customer segmentation.
If you are thinking of selling your products and services online, you can do it with any shopping cart software, but if you want the software installed on your server, then there is no other and better choice than Magento. It is the leading eCommerce development company that offers free, open-source eCommerce solutions for online retail stores.
Features of Magento :
The features of Magento are comprehensive, and also you are likely to find every feature you need to build and run your online store.
Catalog Management :
This is the most important feature, and it is the key component for the online shop whether you are selling beauty products, electronics, clothing, or accessories. A magento development company In Australia offers extensive catalog management features that include the following-
- It supports virtual products.
- It allows downloading digital products like music, videos, etc.
- Effortlessly edit and delete product reviews.
- Import and export the products for batch update offline.
- Complete inventory management
- This feature of Magento attribute sets for quick product creation of different item types
- It has highly customizable options like resizing and watermarking
Tools For Advertising And Marketing :
The eCommerce website development platform Magento not only handles your online store but also will help you and your business with promotion, marketing, and conversion. To make the advertising easier, it includes numerous tools like-
- Cross-sell products
- Promotional pricing that is restricted to selected products or categories
- It provides proper option in order to distribute coupon codes across email, newsletter, and offline
- These feature monitor coupon usage, manage newsletters and polls
- It offers free shipping and promote a new products list
- It allows price variation based on quantity and groups
- Landing page tools for PPC, new product promotion tools, URL tools, and more.
Fully SEO-Centered :
The features of magento eCommerce agency include a list of options to make SEO smooth for the online store/website. The features are-
- It generates Google Sitemaps.
- Magento automatically sorts popular searches and modifies
- It supports Search Engine Friendly URLs
- It is easy to Meta-tag products and information
- Faster loading options and less usage minimizes .css and .js files
Mobile-Friendly Commerce :
It is one of the coolest features of Magento because this feature allows browsing full site store catalog or selected products particularly personalized for mobile users.
- Mobile HTML5 technology used for creating an online mobile-friendly storefront
- Magento is available for iPhone, Android, and Mobile Opera browsers
- It is a clear and user-friendly product display
- It supports media files like audio and video
- Swipe, zoom, and multi-touch
- Drag and drop and more
Order Management :
The platform offers an unparalleled order management system that's why users have a lot of options that includes-
- Viewing, creating, editing, and fulfilling orders are directly done from the admin panel.
- Complete Call center supports and changes the product configuration
- It allows creating one or more invoices, shipments, and credit memos per orders
- This feature helps to print invoices, packing slips, and shipping labels
- Email notification, RSS feed for fresh orders, and many others
Complete Site Management :
Magento understands the importance of complete site management for a great eCommerce web design company. However, Magento allows its users to control multiple websites and store them within a single installation.
- This feature of Magento controls sites from the admin panel, and shares only required information.
- It provides templates with fully customizable design
- Multiple language options and currencies
- Integration between Magento and third-party apps
- Tax rates are depended on location, product type, and group
- Captcha enabled websites
User Account :
With the help of Magento, it is easy to manage user account as it provides lots of capabilities and options.
- It is simple to understand the account dashboard
- Recent orders, history, and status
- Store unlimited address
- Save wish list with comments
- Newsletter subscription management.
There are also many other features of Magento. If you want to know more about the features of Magento, then visit the website of My Programmers.